Today, I launched a contest on the A-Land Facebook page. It basically takes the shape as your run of the mill caption contest. A simple, yet effective way for brands to engage their fans.
I wanted to design a logo to give the contest some identity, so here’s what I came up with. For this purpose, I placed it on top the colored background. Normally, it’s a PNG, which is then used on the particular photo being captioned.
The kerning is a little off in some spots, creating unwanted blocks of white, but that’s easily fixable. Overall, I’m pretty happy with how it came out.
As is the norm for IMC majors at the end of the semester, I’ve been living in Photoshop. Unfortunately, it’s all been book design. Working with templates and a lot of copy can get pretty boring after a while, so I decided to switch it up and do a quick logo redesign. I’ve never been thrilled with the original Virtual DJ logo, so I decided to put my twist on it. Here, you can see the original on the top and my redesigned version on the bottom. Thoughts?


